Art Meets Music: Chord Hero's Van Gogh Explorer Set Steals the Show at EDIX Tokyo

We're thrilled to share the tremendous success of Chord Hero's first-ever participation in the Japanese market at the 16th EDIX Tokyo, Japan's premier education exhibition, held from April 23-25, 2025, at Tokyo Big Sight. This milestone marks our official entry into Japan's vibrant education sector, introducing our innovative music learning solutions to a new audience of educators.

Breaking New Ground in Japan

As newcomers to the Japanese market, we approached EDIX Tokyo with excitement and curiosity about how our products would resonate with Japanese educators. The response exceeded our expectations, with our booth quickly becoming a popular destination throughout the three-day exhibition. Educators, school administrators, and education technology specialists were particularly drawn to our Maker Ukulele Set and Van Gogh Explorer Set, with many attendees describing our products as refreshingly innovative approaches to music education.

"The immersive experience of our booth design was frequently praised by visitors," notes Anthony Chau, Co-Founder and CEO of Chord Hero. "For our Japanese market debut, we created a showcase centered around our newest offering, the Van Gogh Explorer Set, allowing attendees to experience firsthand how artistic exploration and music learning can be beautifully integrated."

Interactive Experiences Captivate Attendees

A highlight of our exhibition space was the interactive experience area, where attendees could try playing ChordVentures for themselves. Visitors had the opportunity to test our Maker Ukulele Set and play ChordVentures using our stunning Sunflower and Starry Night ukuleles from the Van Gogh Explorer Set. This hands-on approach allowed educators to experience exactly how our products transform music learning into an engaging, artistic journey.

The combination of visual artistry and musical interaction created memorable moments for attendees, with many spending extended time at our booth to fully explore the intuitive gameplay and artistic elements of our products. The experience area consistently drew crowds throughout the exhibition, providing a perfect demonstration of our learning-through-play philosophy.

Japanese Educators Embrace Our Materials

One of the unexpected highlights of our exhibition debut was the overwhelming popularity of our Van Gogh Explorer Set themed folders. These beautifully designed folders, alongside our comprehensive product brochures, were in such high demand that our entire supply was depleted before the exhibition concluded!

The enthusiastic response to these materials suggests that our thoughtful localization efforts resonated with Japanese educators, who particularly appreciated how our products bridge traditional artistic techniques with modern musical learning approaches.

Cultural Alignment with Japanese Education Values

For our first Japanese exhibition, we emphasized how our products align with Japan's educational priorities. The Maker Ukulele Set's hands-on assembly process, combined with the digital learning components, connected well with Japan's focus on developing practical skills alongside creative expression.

The Van Gogh Explorer Set generated particular excitement among art and music teachers seeking cross-disciplinary teaching tools. Japanese educators responded enthusiastically to the combination of instrument crafting, artistic exploration, and digital creation opportunities that support Japan's growing emphasis on integrated learning experiences.

Meeting Japan's Current Educational Needs

EDIX Tokyo 2025 highlighted the current priorities in Japanese education, including the promotion of exploration learning, STEAM education, and the thoughtful integration of technology in classrooms. As first-time exhibitors, we were pleased to discover that our products were recognized as valuable solutions addressing these exact challenges, offering:

- Hands-on learning experiences that develop multiple skills simultaneously

- Cross-disciplinary approaches that connect music, art, science, and technology

- Digital components that enhance rather than replace traditional craftsmanship

- Mental wellness benefits through creative expression and achievement

Building on Our Japanese Market Entry

The enthusiastic reception at our first Japanese exhibition confirms the significant potential for Chord Hero's innovative approach to music education in Japan. We're excited to build on these initial connections and develop a lasting presence in the Japanese education market.

We extend our sincere gratitude to all who visited our booth and expressed interest in our mission to make music learning fun and affordable for everyone. The warm welcome we received at EDIX Tokyo will guide our continued efforts to tailor our offerings to meet the specific needs of Japanese educators and students.

Stay tuned for more updates as we continue our journey to transform music education across Asia and beyond, with Japan now playing an important role in our global vision!

Event Photos

Further Reading